A handful corresponded well with all four elements notably, for example, the disruptions by Salesforce. However, a majority of the 77 cases were found to include different motivating forces or displayed unpredicted outcomes. Among them were cases involving legacy costs, the effect of numerous competitors, changing economies of scale, and shifting social conditions.
The theory explains the phenomenon by which an innovation transforms an existing market or sector by introducing simplicity, convenience, accessibility, and affordability where complication and high cost are the status quo.
Initially, a disruptive innovation is formed in a niche market that may appear unattractive or inconsequential to industry incumbents, but eventually the new product or idea completely redefines the industry. A classic example is the personal computer.
Prior to its introduction, mainframes and minicomputers were the prevailing products in the computing industry.
Apple, one of the pioneers in personal computing, began selling its early computers in the late s and early s—but as a toy for children. The inferior computer was much better than their alternative: Little by little, the innovation improved.
Within a few years, the smaller, more affordable personal computer became good enough that it could do the work that previously required minicomputers.
This created a huge new market and ultimately eliminated the existing industry. Our work at the Christensen Institute has shown that the principles of disruptive innovation are applicable to the social sector as well.
To learn about these disruptions, visit our Health Care and Education pages.
Disruptive innovations are not breakthrough technologies that make good products better; rather they are innovations that make products and services more accessible and affordable, thereby making them available to a much larger population.Mapping Innovation is an excellent book for business leaders with long term vision and strategic responsibility.
Highly recommended and enjoyable read for CEOs and entire leadership teams, including the Board. Disruptive Innovation and Innovation Management for Growth Create Growth Strategies Strengthen and extend today’s business – while harnessing the disruptive innovations of tomorrow.
Nov 05, · Find new ideas and classic advice for global leaders from the world's best business and management experts.
From our talks with innovation management practitioners and business executives it seems that not many organizations have a well-defined and integrated innovation . 7 days ago · Innovation management technology has the capacity to radically transform financial, legal, medical and information dissemination networks across the board.
These disruptive processes are already yielding results in the way that enterprises function. Jun 17, · Ever since he published The Innovator's Dilemma, in , Clayton Christensen's theory of "disruptive innovation" has been gospel in management barnweddingvt.com holds that established industries tend.